Role: To champion and launch the new Tangle Teezer professional channel into the industry. 

Concept: Once establishing the unique tone of voice, I conceptualised the campaign with the vision of creating an upbeat energetic ambience that resonates with the audience and Industry.  While still aligning with the niche of the brand to be accessible, relevant and desirable. Creating assets to be usable across all channels online and offline. 

Responsible for:  Ideation and conceptualising the campaign, designing hair looks, commissioning agencies and freelancers, casting and model bookings, briefing hair, make-up and styling, storyboarding, art directing. Post Production: reviewing edits to present and deliver to the Creative Director.