I am a Creative Content Consultant, specialising in art direction and content design. Over the past 15 years, I have evolved my career, initially starting out in the world of beauty as a hairdressing professional, which has naturally developed into content consulting, art direction, production and digital content creation.
Researching trends and fashion has always been second nature to me not only as part of my professional life but in my personal life too. Having so much interest and experience in this area, I have an eye for detail and can translate niche trends into accessible and relatable stories for a wider audience.
I am a creative fuelled by my love of beautiful and visual content and the power it has to develop and shape brand identity, even more especially in the new digital ‘content-first’ age. Pinar has worked and directed content for global and household beauty brands, looking after everything from creative concepts, production, through to asset delivery.