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Dry Hair Group Shot.jpg

Objective: New Global Product Launch 

Responsible for: Casting and booking models, ensuring talent is relevant to brand tone of voice, aligns with product unique selling points and global markets.  Working with and supporting models to demonstrate correct use of the product, that also supports the director to ensure footage is useable. Conceptualising hair looks and briefing hair team, supporting the director to ensure product is captured correctly. 

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Large Wet Detangler Launch.
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