L’Oréal x AMAZON
L’Oréal required campaign-ready content for its Amazon brand shop, designed to support the customer journey from professional salon service to at-home product purchase.
Pinar Creative led creative direction, shoot planning and art direction on the shoot day, working directly with L’Oréal and collaborating with the Amazon Salon team and production specialists to deliver polished, social-first e-commerce content.
ROLE & DELIVERY
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Creative direction and shoot planning
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Art direction on shoot day
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Product-led visual storytelling
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Collaboration with L’Oréal, Amazon Salon and production partners
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Campaign-ready content for Amazon brand shop use
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Managed the project from planning through to delivery
OUTCOME
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Delivered campaign-ready content for L’Oréal’s Amazon brand shop.
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Supported a retail-led customer journey from salon recommendation to at-home product purchase.
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Created polished beauty content designed for e-commerce and digital campaign use.
Interested in this kind of support?
Pinar Creative helps hair and beauty brands build visibility, strengthen content and support commercial goals through strategic social media and digital marketing.