Objective:  To create a series of edits that deliver clear concise information to the consumer of easy to follow 'How To's' demonstrating each hairbrush by Tangle Teezer, across all steps of hair styling that resonates with the consumer.  The project included fifteen edits to be used across all platforms including e-com and global markets.

Responsible for: Leading the project: Ideation and conceptualising, planning, commissioning freelancers and agency, production, storyboarding, casting and booking models, briefing, art directing and post- production.