Objective: New product launch into the consumer market including international markets. A campaign to communicate the unique selling points of easy to use and quick hair drying times. 

Responsible for:  Casting & booking of models.  Ensuring models align with the brand, target audience and international markets.  Establishing hair looks based on unique selling points to ensure looks are authentic and achievable by a consumer.  I introduced the first short hair model and male model into the brand after testing the product.  Establishing and storyboarding the hair steps in order to support capturing and editing, that ensures the final edit is constructed in the correct order of steps.  On set I educate and work with the models to ensure techniques are demonstrated correctly and also brief the hair/makeup team.  I work along side the production team to support timings and ensure correct footage is captured that highlights and demonstrates the techniques and product correctly.